The Magic of Numbers [Good Article]

5 Nov

It's a Magic Number

Don’t care about math? Maybe history, then? Science? Culture? Biology? Science? Surely you’re interested in one of those things.

Okay, that’s not exactly right.  If you’re interested in any one of those things, you’re really interested in all of those things.  Today’s article is a great example of how the connected mind better understands every facet of the world we live in.  It’s all about the often overlooked yet fundamental power that numbers have over us.

Excerpt below, and the full article can be found here (free account required):

The sound a number makes can influence our decisions about it. In a recent study, one group was shown an ad for an ice-cream scoop that was priced at $7.66, while another was shown an ad for a $7.22 scoop. The lower price is the better deal, of course, but the higher price (with its silky s’s) makes a smaller sound than the lower price (with its rattling t’s).

And because small sounds usually name small things, shoppers who were offered the scoop at the higher but whispery price of $7.66 were more likely to buy it than those offered the noisier price of $7.22 — but only if they’d been asked to say the price aloud.


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